Summary: Catan Shopping Mall Website Redesign
In this third iteration of the “Catan Shopping” website, a complete redesign was undertaken with specific goals to enhance the promotion of the shopping center. The previous versions were also developed by me. The focus of this relaunch centered on:
- Promotion of Opening and Leading Brands: The website aimed to prominently showcase the complex’s opening and highlight the presence of top brands in the market. The emphasis was on spotlighting well-known brands that would be available at the shopping center, capturing the attention of visitors.
- Spread of the Food Court: The food court, with its wide range of services and culinary options, held a prominent place on the website. Details about available choices were presented, emphasizing the culinary experience the shopping center provides.
- Highlight of 4D Cinema and Modern Screens: The 4D cinema and the most modern screening rooms in the region were emphasized. Details about the unique cinematic experiences visitors could enjoy at the complex were provided.
- Attraction for New Investors and Rental Spaces: The institutional information on the website wasn’t solely aimed at visitors but also had a strategic focus on attracting new investors and lessees. Opportunities to expand offerings and broaden the services of the shopping center were presented.
- Strategic Location: The strategic location of the complex in the Buenos Aires province was emphasized. This information was presented as a key advantage to attract both local visitors and those from surrounding areas.
The final result was a refreshed website that successfully fulfilled its promotion objectives. The focus on promoting brands, services, and unique experiences at the shopping center created a compelling appeal for visitors. The strategically presented institutional information also contributed to attracting new investors and tenants, solidifying “Catan Shopping” as a reference point in the region.